The unsubscribe rate sometimes represents the end of a relationship with the customer or prospect. Therefore, the value should be as low as possibl...

The mobile reading rate reflects the proportion of newsletters that were opened on mobile devices. The share varies greatly and also depends on the...

The conversion rate is often used, but not only for newsletters. With online shops, but also with normal websites, it shows the success - the conve...

Since the GDPR, which also contains rules for sending newsletters, came into force, there have been disputes with representatives of third countrie...

Not every newsletter reaches all recipients. Customers change companies and thus the email addresses are no longer up-to-date or they change email ...

People with an affinity for numbers like everything that can be measured. KPIs or key performance indicators are then developed from the results. T...

Did you know that you can still make changes to newsletters after sending them out? That needs to be well planned. Normally, you specify an A/B tes...

Are your newsletters responsive, i.e. also mobile readable? Which of your competitors support this technology? How many images do the mailings cont...