The open rate is the percentage of recipients who open an email. The open rate is only counted once. So if you look at the same email several times...

The delivery rate together with the bounce rate results in the quantity sent. However, it does not mean that your newsletter has reached the recipi...

The Klickrate (Click-through rate) requires an action on the part of the recipient: Namely, the click. Anyone who clicks has certainly received the...

The unsubscribe rate sometimes represents the end of a relationship with the customer or prospect. Therefore, the value should be as low as possibl...

The mobile reading rate reflects the proportion of newsletters that were opened on mobile devices. The share varies greatly and also depends on the...

The conversion rate is often used, but not only for newsletters. With online shops, but also with normal websites, it shows the success - the conve...

Since the GDPR, which also contains rules for sending newsletters, came into force, there have been disputes with representatives of third countrie...

Not every newsletter reaches all recipients. Customers change companies and thus the email addresses are no longer up-to-date or they change email ...

People with an affinity for numbers like everything that can be measured. KPIs or key performance indicators are then developed from the results. T...

Did you know that you can still make changes to newsletters after sending them out? That needs to be well planned. Normally, you specify an A/B tes...

Are your newsletters responsive, i.e. also mobile readable? Which of your competitors support this technology? How many images do the mailings cont...

In subscribers' mailboxes, your newsletter competes with those of all other senders, not just your competition. Therefore, it is crucial to think a...