Did you know that you can still make changes to newsletters after sending them out? That needs to be well planned. Normally, you specify an A/B tes...

Are your newsletters responsive, i.e. also mobile readable? Which of your competitors support this technology? How many images do the mailings cont...

In subscribers' mailboxes, your newsletter competes with those of all other senders, not just your competition. Therefore, it is crucial to think a...

What are the contents of the newsletters sent out? Does your competitor plan sales campaigns, seasonal special offers or online promotions? Which t...