Topics around Newsletter - 5
We will surprise you with the new possibilities for your newsletter strategy. Where does your company stand? What are the others doing? And how easy is it to use the Admon service? You can find information on these Topics here:
Play it safe: email marketing according to EU law
Since the GDPR, which also contains rules for sending newsletters, came into force, there have been disputes with representatives of third countrie...
KPI | The bounce rate
Not every newsletter reaches all recipients. Customers change companies and thus the email addresses are no longer up-to-date or they change email ...
KPIs and the figures
People with an affinity for numbers like everything that can be measured. KPIs or key performance indicators are then developed from the results. T...
Changes after sending
Did you know that you can still make changes to newsletters after sending them out? That needs to be well planned. Normally, you specify an A/B tes...
Newsletter Technology
Are your newsletters responsive, i.e. also mobile readable? Which of your competitors support this technology? How many images do the mailings cont...
Timing of Newsletters
In subscribers' mailboxes, your newsletter competes with those of all other senders, not just your competition. Therefore, it is crucial to think a...
Trends in Newsletter Marketing
What are the contents of the newsletters sent out? Does your competitor plan sales campaigns, seasonal special offers or online promotions? Which t...