The pre-Christmas period offers us a unique opportunity to get our messages directly to our target groups. A look at the development of advertising...

🚀 How the Integration of Partners and Affiliates Boosts Reach! 🚀 

In today's digital world, reach is everything. Whether you're la...

Newsletters are not only an effective tool for customer retention – they can also significantly contribute to increasing traffic to your website,...

The timing of your newsletter delivery can have a significant impact on the success of your campaign. Even the best content and offers are ineffect...

The subject line is the first thing your subscribers see - and often the only thing that makes them open or ignore your email. It is therefore cruc...

More than just the name in the subject line 👤

Personalisation is a must in email marketing these days. But true personal...

Precision instead of mass 🎯

In email marketing, segmentation is the key to success. Instead of sending one message to ev...

Optimisation through data 📊

In newsletter marketing, knowledge is power - and this knowledge comes from analytics and me...

More engagement through interaction 🔄

Newsletters are a powerful tool in email marketing. But to really stand out from th...

Choosing topics and content that really resonate 📝

A successful newsletter depends on its content. Without relevant and ...

🧪 Optimising your open and click rate 🧪

In the world of email marketing, there are few things more important than con...

How good design makes the difference 🎨

In the world of email marketing, design is more than just aesthetics - it's a key factor in engage...