The click rate requires an action on the part of the recipient: Namely, the "click". Anyone who clicks has certainly received the e-mail. Thus, one...

The unsubscribe rate sometimes represents the end of a relationship with the customer or prospect. Therefore, the value should be as low as possibl...

The mobile read rate reflects the proportion of newsletters that were opened on mobile devices. The share varies greatly and also depends on the ta...

The conversion rate is often used, but not only for newsletters. With online shops, but also with normal websites, it shows the success - the conve...

Since the GDPR, which also contains rules for sending newsletters, came into force, there have been disputes with representatives of third countrie...

Not every newsletter reaches all recipients. Customers change companies and thus the email addresses are no longer up-to-date or they change email ...