The delivery rate together with the bounce rate results in the quantity sent. However, it does not mean that your newsletter has reached the recipi...

The click rate requires an action on the part of the recipient: Namely, the "click". Anyone who clicks has certainly received the e-mail. Thus, one...

The unsubscribe rate sometimes represents the end of a relationship with the customer or prospect. Therefore, the value should be as low as possibl...

The mobile read rate reflects the proportion of newsletters that were opened on mobile devices. The share varies greatly and also depends on the ta...

The conversion rate is often used, but not only for newsletters. With online shops, but also with normal websites, it shows the success - the conve...

Since the GDPR, which also contains rules for sending newsletters, came into force, there have been disputes with representatives of third countrie...