Email marketing remains one of the most effective channels in digital marketing. However, while many companies send newsletters, only a few know how well their campaigns actually perform compared to the competition. This is where newsletter analyses come into play – and they are a crucial lever for your return on investment (ROI). 

1. Why ROI is so important in email marketing
ROI measures how much revenue you generate in relation to your marketing costs. For newsletters, this means: How many sales or leads does your campaign generate? How efficiently do you use your budget? Without a clear data basis, it is impossible to answer these questions – let alone recognize optimization potentials. 

2. What newsletter analyses accomplishes
A professional analysis goes far beyond standard metrics such as open and click rates. It provides answers to questions like: How often do competitors send newsletters? Which subject lines work best in your industry? Which days and times of sending bring the highest interaction? These insights help you make data-based decisions instead of relying on gut feeling. 

3. The benefits for your ROI Better targeting:
Benchmarking helps you recognize which content and frequencies work. Higher conversion rates: Optimize subject lines, layouts, and call-to-actions based on actual data. Cost reduction: Avoid unnecessary shipping costs through more targeted campaigns. In short: Every optimization based on data boosts your ROI. 

4. Practical example
A fashion retailer previously sent a newsletter weekly. Analysis revealed that competitors send on average three times a week - and that most sales are made on Sundays. After adjusting the frequency and sending time, revenue from newsletters increased by 35%. 

5. How to get started 
Compare your metrics with industry benchmarks. Analyze trends: Which topics and designs are currently successful? Use tools like Admon.email to get access to thousands of real newsletter data – without having to collect data laboriously yourself.

Conclusion 
Newsletter analyses are not a "nice-to-have", but a must for any company that takes email marketing seriously. Those who optimize their campaigns based on data not only increase their ROI but also gain a clear competitive advantage. 

Want to know how your newsletters stack up against the competition? Request a demo now at Admon.email