In today’s digital world, newsletter marketing is a key channel for customer communication. But how do you know if your strategy is truly successful? The answer: Benchmarking.
Benchmarking means comparing your own metrics with those of your competitors. It provides valuable insights into trends, best practices, and industry performance. Without this comparison, you’re flying blind—and risk missing opportunities.
Why is benchmarking so important?
- Identify trends: Which topics, formats, and designs work best?
- Optimization potential: How do your open and click rates compare?
- Strategic decisions: Which sending frequency and subject lines deliver the best results?
This is where admon.email comes in: Our platform collects and analyzes newsletters from various industries. You’ll not only get inspiration for content and layouts but also concrete data to improve your strategy.
If you take newsletter marketing seriously, benchmarking is a must. With the right data, you make informed decisions, boost performance, and stay ahead of the competition.
