1. Benchmarking: By observing your competitors, you can better assess your own performance. You can find out how you compare to them and where you have room for improvement. Benchmarking allows you to identify best practices and measure yourself against the best of the best.
  2. Identifying trends: Your competitors are often at the forefront of new trends and developments in the industry. By observing them, you can identify new products, strategies or marketing approaches early on. This enables you to react faster to the market and increase your own competitiveness.
  3. Understand customer expectations: By observing your competitors, you can better understand what customers expect from companies like yours. You can find out which offers or features are successful and which are not. These insights enable you to better adapt your own products and services to your customers' needs.
  4. Discover potential for innovation: Competitors can also be a source of inspiration when it comes to innovation. By observing them, you can discover new ideas and approaches that you can potentially incorporate into your own strategies. This can help keep your brand fresh and relevant and set you apart from the competition.
  5. Identify opportunities and gaps: Observing your competitors can help you identify opportunities and gaps in your own market. You can see where they are successful and where there may be untapped niches. This allows you to take targeted action to strengthen your market presence and attract new customers.
  6. Risk management: Monitoring your competitors can also help you identify risks early on. You can identify potential threats to your business, such as new competitors, price reductions or changes in demand. This allows you to take proactive measures to strengthen your competitive position and minimise possible negative impacts.

Competitor intelligence is an important strategic activity that helps you improve your business, seize opportunities and minimise risks. It's like a spy game where you stay one step ahead of the competition.