Also this year, Black Friday on 25 November causes the number of newsletter dispatches to rise to a record. While until week 44 the dispatch numbers were around the annual average, in week 45 the number of dispatches increased by 5% to the annual average, in the Black Friday week the dispatch numbers were then 37% above the annual average.

In the following week of week 48, the dispatch numbers remained at a high level, 21% above the annual average. Newsletters are simply indispensable aids in communicating with customers. The textile trade in particular relies heavily on the use of newsletters.

These figures are determined by the newsletter portal If you are interested in what is happening in the sector or what newsletters your competitors are sending, please contact us.