November is here – and with it, the hottest phase in email marketing. Black Friday is just around the corner, and inboxes are filling up with offers, countdowns, and exclusive deals. But how exactly are companies preparing for this day? And what can we learn from the latest newsletter data on admon.email?

📊 Early Starters: First Black Friday Mentions Already in October
Many senders begin their Black Friday communication as early as late October. Subject lines featuring phrases like “Black Deals,” “Early Access,” or “Pre-Sale” start to appear. The most active sectors are fashion, electronics, and beauty.

🔍 What the Data on admon.email Reveals
Our analysis shows:

• Increased use of countdowns in subject lines (“Only 3 days left!”)
• Scarcity tactics like “Today only,” “While supplies last”
• Segmentation strategies: Many senders tailor different versions for different target groups
• Design trends: Dark backgrounds, bold discount numbers, animated GIFs

💡 Inspiration for Your Own Campaign
If you’re sending newsletters yourself, keep in mind:

• Timing is key: Plan at least two teaser emails before Black Friday
• Mobile first: Over 70% of opens happen on mobile – keep texts short and CTAs clear
• Testing pays off: A/B testing subject lines can significantly boost open rates

📅 Coming Up Next
Next week, we’ll analyze which subject lines perform best in the lead-up to Black Friday – including real-world examples from the admon.email data pool.