Newsletter marketing thrives not only on great content but also on perfect timing. Even the best subject line and most creative design will fall flat if the email lands in the inbox at the wrong moment. So, when is the right time?

Why Timing Matters
The open rate of a newsletter strongly depends on when it is sent. Studies show that users check their emails more frequently at certain times of the day and on specific weekdays. Knowing these patterns allows you to optimize your campaigns and significantly boost performance.

Best Sending Times
Tuesday to Thursday are considered the “sweet spot” days for newsletters.
Morning between 9 and 11 AM sees the highest inbox activity.
Afternoons around 3 PM can also work well, especially for B2B audiences.

No One-Size-Fits-All
The ideal sending time depends on your industry, target audience, and even seasonal factors. An e-commerce newsletter behaves differently than a B2B update. That’s why it’s worth running your own tests and regularly analyzing the results.

Pro Tip
Use A/B testing for different sending times. Even small adjustments can make a big difference. And keep an eye on competitors – with tools like admon.email, you can see when others send and learn from it.

Conclusion: Timing is not a coincidence, it’s a strategy. Sending newsletters at the right time increases not only open rates but also conversions. Analyze, test, and optimize – it pays off!